Ana working on a laptop in a café
Blurred portrait of Ana

Strategic designer for companies that refuse to settle.

Design is not a neutral activity. Every choice - what to make visible, what to simplify, what to name - reflects an assumption about reality. We like to believe a product simply serves the world as it is. In fact, every product is a small vote for the world we will end up living in.

Work

Specializing in product design, I help bring innovations to market. Strapping jetpacks to startups (and people).

Currently

Loka Inc
Design Lead
Blokovnik
Co-Founder

Underside

My personal quests come from my underside - the tangled, messy threads beneath the polished surface. This is an ongoing, perpetual experiment - a search for meaning, growth, and creative discovery.

What ifWhy not

Ready to create
something together?

I saved you a seat.

Let’s talk

Fuelled by passion for challenging the norm

A product of a fleeting mental juncture. This, as all, is prone to change.

A product of a fleeting mental juncture.

Fuelled by passion for challenging the norm